Add endemic brands and invite non-endemic brands to your retail media network

Bring the brands you sell and the brands that want your shoppers into your Business Account, decide what each side shares, and know what happens once they accept.

An endemic brand already sells on your shelves: a supplier, a marketplace seller, a house brand. A non-endemic brand doesn't, but wants your shoppers: an insurer, a bank, a carmaker. Both join your network the same way, through Manage > Network, and the difference between them is the relationship type you pick and the content access you grant. Once a brand accepts, its videos can run on your pages and apps under your brand guidelines, and it can buy placements through a paid partnership. This page covers adding a brand, what the brand sees, and what follows acceptance. The invitation mechanics themselves, including statuses, expiry, and resends, are in How invitations work.

Pick the relationship

The relationship type sets what each side shares by default. You can change the defaults in the invitation and again after acceptance.

The brand is	Relationship type	You share by default	They share by default
An endemic seller or supplier you already work with	Partner	All communities and social handles	All communities and social handles
A brand your company owns	House Brand	Nothing	All
Your parent company	Holding Company	All	Nothing
A non-endemic advertiser with no deal yet	Aspire to Partner	Nothing	Nothing

A brand can have one holding company, so a Holding Company or House Brand invitation that would create a second one is refused. The tab you add the brand under, Retail Brands, Consumer Brands, or Media & Entertainment Brands, classifies the brand; it doesn't change access.

Add a brand

Go to Manage > Network, pick the tab that fits the brand, and click Add Retail Brand, Add Consumer Brand, or Add Media Brand.
On Brand Details, choose the Brand Relationship. Under Brand Handle, search for the brand if it's already on Genuin; its name, website, and owner email fill in. If it isn't, click Add Brand and enter the Brand Name and Website URL; Genuin fetches the brand's logo and colours from the site. Add every Contact Email that will receive the invitation; each one becomes an admin of the invited brand, and the brand's owner is always included. Add a Contact Phone Number if you also want to invite by SMS. Click Next.
On Content Access, set the two halves. Request content access lists what the brand will share with you: its social handles, which Genuin imports and curates from, and its communities. Provide content access lists what you share with the brand: your handles and either All communities or a selection. The relationship type fills both halves; untick what you don't want to share. For a brand you're creating, the request half is fixed to the handles you entered. Click Next.
On Notification, choose Email, SMS, or both, and check the preview; Customize Template edits the wording and Add your provider sends it from your own account. Click Add. The invitation goes out at once.
The brand appears in the Sent list with status Pending and the relationship you chose. The row's menu offers Resend Invite, Edit Brand, and Cancel Invite while it waits. You can hold one relationship per brand, in any status.

Step 1: Each tab has its own add button; the brand's network tab is a label, not an access setting.

Step 2: Brand Details for an existing brand; the handle search fills the rest.

Step 4: The invitation email, previewed before it's sent.

Step 5: A pending invitation. The view columns fill once the brand's content runs on your surfaces.

What the invited brand sees

The contacts receive an email headed You're invited! Join <your brand> retail media network with a Manage Request button. The link lasts 7 days. A brand that already uses Genuin signs in; a brand you created claims its account by verifying the email with a code, setting a password, and linking a phone number. In your Business Account the brand opens Manage > Network, switches the list to Received, and clicks View Invite on the row.

The receiving side: View Invite on a pending row, View Details once it's active.

The invite shows both brands, the relationship type, what each side requests and provides, and the history so far. Accept makes the relationship Active at once and applies the content access; Reject closes it, and you can edit and resend.

What the brand sees before it accepts.

After acceptance

Their content arrives under your rules. Posts from the brand's shared communities and imported social handles land in Curate > Activity as awaiting approval. The AI moderator checks every one against your brand guidelines before anything shows on your surfaces. The Moderate queue is where you keep or remove flagged items. See How AI works in your Business Account.

Partner posts go through the same queue as your own.

You decide where it runs. Partner content is distributed through your placements and embeds, not theirs. A placement style can be mapped to a stage of the shopper journey, such as pre-purchase on a product detail page, and tied to categories. That way an endemic brand's videos appear beside the products they relate to. See Deliver contextual feeds with page, user, and location context and Distribute your social experience across the network.

A placement style mapped to the pre-purchase stage and tied to categories.

They pay through a paid partnership. Under Monetize > Paid Partnership, a proposal names the posts, the placements and environments, a CPM and a Budget, and start and end dates. Tracking runs through a Google Tag Manager ID, a pixel URL, or a VAST tag. Proposals show as Proposal Sent or Proposal Received and Pending for approval until the other side approves, then Scheduled to go live, Live, Paused, or Expired. An impression counts after 3 seconds of play. The formats are Partnered Post, Partnered Takeover, Session Takeover, and In Stream Ads; payouts settle as Genuin Payout, Publisher Direct Payout, or Retail Media Trade. See Set up a community sponsorship.
You measure it in the same table. The Network table shows Total Views, Unique Views, and Avg Views per User for each brand's content on your surfaces, and Integrated Socials shows which handles are connected. View Details opens the brand's contact, communities, social accounts, and relationship History, and Edit Content Access changes what's shared from then on. Revenue appears under Earnings in Report.

Limits

One relationship per brand pair, and one holding company per brand.
The link lasts 7 days; resending issues a new one and revokes the old, at most once a day.
Cancel and reject only while pending, and not while an IAB Standard Tag links the two brands.
Name and handle are fixed once the brand is associated; the website is fetched from the brand and can't be edited in the drawer.
Content access is set per invitation, then changed from View Details; placements, pricing, and dates live in the paid partnership, not on the relationship.