Get Started

Most of your setup is prepared for you. Octo, Genuin's Supervised Intelligence interface, drafts each step from your website and brand context and shows it to you rendered; you confirm, edit, or decline. Five steps take you from a business account to your own media network, the same from a solo podcaster to a national retailer.

Add context

Connect the website crawler and add guidelines, audience notes, catalog, partner rules, and policies; every proposal gets closer to what you would have built.

24/7 support on every plan

Ask in plain language from your Business Account or any docs page; an account manager, developer, or Ops engineer joins the thread when a person is needed.

Everything by API and SDK

Create and operate a Business Account programmatically: OAuth for partners, keys for owners, and every product as a resource. Each article ends with its calls.

Steps forasto get started withforin

5Essential steps you do

8Prepared for you; you confirm each one

8Recommended; do them when they fit

0Not required for any business

~125 minYour hands-on time: 43 essential + 74 recommended + 8 to confirm (1 min each)

Set Up Your Account

Create your Business Account

When you finish, you will have a Business Account, the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract.

Essential3 min

Connect your website, app, and podcast feed

When you finish, Genuin knows which domains, apps, and content sources belong to you, so embeds load only where you allow them and your existing content can be turned into video. Your part takes about 5 minutes; domain verification can take up to 24 hours if DNS is slow.

Essential5 min

2 more steps · 1 prepared for you, 1 recommended, notes for your choices

Goal · Growth KPI set: watch time per user, return rate, members. Brand kit contrast and voice affect completion rates; connect every content source so the library grows without production effort.

Goal · Monetization KPI set: time to first revenue. Enter your legal entity and billing details now and give the signer the right role, so the services agreement is one step when you reach it.

Beauty & Fashion Example: Lumen Beauty, a direct-to-consumer skincare and cosmetics brand. The brand kit is sampled from lumenbeauty.example; the properties to connect are the storefront, the Lumen app, and the lookbook; the team is beauty creators on the content side plus the people who own revenue and the embed.

Set your brand identity: name, logo, colors, and voice

You confirm: the brand kit sampled from your homepage: logo, colors, voice.

Prepared for you · confirm1 min

Invite your team and assign roles

When you finish, the people who run content, revenue, and engineering each have the access they need and nothing more, and you have an audit trail from day one. Your part takes about 2 minutes per person.

Recommended2 min

Launch Media Network

Register your placements on the Hierarchical Grid

When you finish, every place your video will appear has an address on one map that inventory, feed layout, and reporting all share, so a placement you create today reports correctly forever. Your part takes about 10 minutes for a typical site; retailers with many templates can import a sheet.

Essential10 min

3 more steps · 2 prepared for you, 1 recommended, notes for your choices

Goal · Growth KPI set: pages per session, session length. Place video where the journey continues and allow more than one experience per placement so the best fit is chosen for each viewer.

Goal · Monetization KPI set: eCPM, fill, revenue per embed. Pick the brand type that matches your business and register placements in the sizes buyers pay for.

Beauty & Fashion Example: Lumen Beauty runs Commerce Media (Retail Media when partner brands buy placements). Placements are registered on product detail pages, collection pages, the lookbook, and checkout, with Shoppable on product pages and Community Wall on the lookbook.

Choose your network model: Owned, Extended, Commerce, or Retail

You confirm: the recommended network model.

Prepared for you · confirm1 min

Pick your first player experience

You confirm: the player experience assigned to each placement.

Prepared for you · confirm1 min

What a media network is on Genuin

A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure.

Recommended4 min

Publish Brand Community

Upload your videos or connect your social profile

When you finish, Genuin has your existing videos, has sorted them into communities, groups, categories, topics, and keywords for you, and has generated a landing page (your content hub) from them. Your part takes about 10 minutes of your time; the AI does the rest in the background.

Essential10 min

3 more steps · 2 prepared for you, 1 recommended, notes for your choices

Goal · Growth KPI set: hub sessions, watch time per user, followers, syndicated views that return to the hub. Post to the hub first; links back on every syndicated post are the growth loop.

Goal · Monetization KPI set: distributed views, eCPM on wrapped ads, sponsorship revenue per feed. Launch, then distribute at least one feed so paid partnerships have inventory to run in.

Beauty & Fashion Example: Lumen Beauty launches a hub with Skincare Routines, Makeup Looks, Hair, and Clean Beauty as communities, seeded with tutorials, product routines, and creator reviews; the first distribution feeds are Skincare Routines, Makeup Looks, and new-launch feeds.

Launch your first community: your owned-and-operated space

You confirm: the first community, its address, and the embed placements.

Prepared for you · confirm1 min

Distribute your feeds across 7K+ apps and sites

You confirm: the distribution feeds and where they may run.

Prepared for you · confirm1 min

Post to your hub, then curate and schedule to other platforms

When you finish, new videos go to your content hub first and reach YouTube, TikTok, Instagram, and the rest on a schedule you set, so your O&O is the source and the platforms are the syndication. Your part takes about 5 minutes to set up; then it is the way you post.

Recommended5 min

Add Users

Nothing essential for you here · 1 prepared for you, 4 recommended, notes for your choices

Goal · Growth KPI set: members, posts per member, creator entries. Auto login enables continuity and member-only groups; creator programs fill new groups.

Goal · Monetization KPI set: partners connected, paid partnerships live. Set brand safety first, then add brand partners and demand partners.

Beauty & Fashion Example: Lumen Beauty brings members in through the store account sign-in, invites beauty creators, stylists, and customers to post, and adds retail partners that carry the brand, complementary brands, and salons as brand partners. Guidelines for this vertical: before-and-after claims substantiated, paid creator content disclosed, and ingredient claims reviewed.

Set moderation and brand safety

You confirm: the moderation baseline, guidelines, and brand safety profile.

Prepared for you · confirm1 min

Bring your audience in with auto login and SSO

When you finish, people who are already signed in to your site or app are signed in to Genuin too, so they can follow, post, buy, and be recognized across every placement without a second login. Your part takes about 30 minutes of developer time.

Recommended30 min

Invite creators, hosts, and contributors

When you finish, the people who make content for your brand (hosts, employees, creators, superfans) can post into your groups under rules you set, and their earnings are tracked from the first post. Your part takes about 10 minutes.

Recommended10 min

Add brand partners and demand partners

When you finish, the companies who will pay for your audience (brands, agencies, programmatic buyers, and other networks) are connected to your network, and the companies whose content you want are connected too. Your part takes about 10 minutes for the first partner.

Recommended10 min

Offer member subscriptions: free and paid tiers

When you finish, your social experience has a Free member tier and, where you want one, paid tiers that unlock content, groups, live sessions, or perks, with checkout, renewals, and receipts handled for you and every member assigned to a tier. Takes about 10 minutes.

Recommended10 min

Sign Contract

Sign your agreement and authorize sellers

When you finish, your agreement is executed, your payout details are verified, and the files that tell the advertising ecosystem who may sell your inventory are live. Your part takes about 15 minutes; enterprise signatures depend on your signatory.

Essential15 min

3 more steps · 2 prepared for you, 1 recommended, notes for your choices

Goal · Growth KPI set: lift against your own holdout. Keep paid pacing low at first so relevance builds; revenue share funds growth without a sales motion.

Goal · Monetization KPI set: revenue, net margin on ad spend. Sign the services agreement, switch on demand sources in order, and reconcile the Monetize dashboard with your payouts.

Beauty & Fashion Example: Lumen Beauty monetizes with shoppable linkouts to checkout and Paid Partner Posts from complementary brands; demand comes from complementary beauty brands, fashion, and wellness. The first revenue report is read against video-attributed sales and partner post revenue.

Choose your monetization agreement

You confirm: the agreement type and the filled-in terms.

Prepared for you · confirm1 min

Activate monetization and see your first revenue

You confirm: the demand sources switched on at launch and their order.

Prepared for you · confirm1 min

Plans explained: Free, Self-serve, and Enterprise

Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes.

Recommended3 min