Get Started

Most of your setup is prepared for you. Octo, Genuin's Supervised Intelligence interface, drafts each step from your website and brand context and shows it to you rendered; you confirm, edit, or decline. Five steps take you from a business account to your own media network, the same from a solo podcaster to a national retailer.

Add context

Connect the website crawler and add guidelines, audience notes, catalog, partner rules, and policies; every proposal gets closer to what you would have built.

24/7 support on every plan

Ask in plain language from your Business Account or any docs page; an account manager, developer, or Ops engineer joins the thread when a person is needed.

Everything by API and SDK

Create and operate a Business Account programmatically: OAuth for partners, keys for owners, and every product as a resource. Each article ends with its calls.

Steps forasto get started withforin

5Essential steps you do

12Prepared for you; you confirm each one

4Recommended; do them when they fit

0Not required for online retailers

~69 minYour hands-on time: 35 essential + 22 recommended + 12 to confirm (1 min each)

Set Up Your Account

Create your Business Account

When you finish, you will have a Business Account, the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract.

Essential3 min

Connect your website, app, and podcast feed

When you finish, Genuin knows which domains, apps, and content sources belong to you, so embeds load only where you allow them and your existing content can be turned into video. Your part takes about 5 minutes; domain verification can take up to 24 hours if DNS is slow.

Essential5 min

Invite your team and assign roles

When you finish, the people who run content, revenue, and engineering each have the access they need and nothing more, and you have an audit trail from day one. Your part takes about 2 minutes per person.

Essential2 min

1 more step · 1 prepared for you, notes for your choices

For Online Retailers Business Account: one account for the retailer; the storefront is the anchor brand and each private label or banner is its own brand under it, switchable from the header. Connect the catalog with margin fields, every domain and app, and your loyalty program as a source for the ID graph later. Roles for Retail Media, Merchandising, Ad Ops, and Engineering; require two-factor authentication and scope Ad Ops to the brands they sell.

Goal · Growth KPI set: watch time per user, return rate, members. Brand kit contrast and voice affect completion rates; connect every content source so the library grows without production effort.

Goal · Monetization KPI set: time to first revenue. Enter your legal entity and billing details now and give the signer the right role, so the services agreement is one step when you reach it.

Set your brand identity: name, logo, colors, and voice

You confirm: the brand kit sampled from your homepage: logo, colors, voice.

Prepared for you · confirm1 min

Launch Media Network

Register your placements on the Hierarchical Grid

When you finish, every place your video will appear has an address on one map that inventory, feed layout, and reporting all share, so a placement you create today reports correctly forever. Your part takes about 10 minutes for a typical site; retailers with many templates can import a sheet.

Essential10 min

3 more steps · 2 prepared for you, 1 recommended, notes for your choices

For Online Retailers Model: Retail Media. Import the grid from your ad server's ad units and site templates; context from your product taxonomy; Shoppable everywhere, Shorts on editorial; floors by target net margin.

Goal · Growth KPI set: pages per session, session length. Place video where the journey continues and allow more than one experience per placement so the best fit is chosen for each viewer.

Goal · Monetization KPI set: eCPM, fill, revenue per embed. Pick the brand type that matches your business and register placements in the sizes buyers pay for.

Choose your network model: Owned, Extended, Commerce, or Retail

You confirm: the recommended network model.

Prepared for you · confirm1 min

Pick your first player experience

You confirm: the player experience assigned to each placement.

Prepared for you · confirm1 min

What a media network is on Genuin

A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure.

Recommended4 min

Publish Brand Community

Nothing essential for you here · 3 prepared for you, 1 recommended, notes for your choices

For Online Retailers Upload or connect catalog video; the AI classifies by category and keyword. Launch the hub, embed category feeds on PDPs and category pages, and distribute category and brand feeds across the network with endemic sponsorships wrapped in and margin reported per feed.

Goal · Growth KPI set: hub sessions, watch time per user, followers, syndicated views that return to the hub. Post to the hub first; links back on every syndicated post are the growth loop.

Goal · Monetization KPI set: distributed views, eCPM on wrapped ads, sponsorship revenue per feed. Launch, then distribute at least one feed so paid partnerships have inventory to run in.

Upload your videos or connect your social profile

You confirm: the imported videos and the groups they were classified into.

Prepared for you · confirm1 min

Launch your first community: your owned-and-operated space

You confirm: the first community, its address, and the embed placements.

Prepared for you · confirm1 min

Distribute your feeds across 7K+ apps and sites

You confirm: the distribution feeds and where they may run.

Prepared for you · confirm1 min

Post to your hub, then curate and schedule to other platforms

When you finish, new videos go to your content hub first and reach YouTube, TikTok, Instagram, and the rest on a schedule you set, so your O&O is the source and the platforms are the syndication. Your part takes about 5 minutes to set up; then it is the way you post.

Recommended5 min

Add Users

Nothing essential for you here · 4 prepared for you, 1 recommended, notes for your choices

For Online Retailers SSO with hashed loyalty ID. Strict moderation, brand safety profile, advertiser blocklists. Invite endemic brands as partners, connect your partner ad server, list packages for buyers and over AdCP. Offline purchase file for attribution.

Goal · Growth KPI set: members, posts per member, creator entries. Auto login enables continuity and member-only groups; creator programs fill new groups.

Goal · Monetization KPI set: partners connected, paid partnerships live. Set brand safety first, then add brand partners and demand partners.

Bring your audience in with auto login and SSO

You confirm: the auto-login provider and the claims passed.

Prepared for you · confirm1 min

Set moderation and brand safety

You confirm: the moderation baseline, guidelines, and brand safety profile.

Prepared for you · confirm1 min

Add brand partners and demand partners

You confirm: the partner invitations and each partner's permissions.

Prepared for you · confirm1 min

Offer member subscriptions: free and paid tiers

You confirm: the member tiers (free and paid), their prices, what each unlocks, and each member's tier.

Prepared for you · confirm1 min

Invite creators, hosts, and contributors

When you finish, the people who make content for your brand (hosts, employees, creators, superfans) can post into your groups under rules you set, and their earnings are tracked from the first post. Your part takes about 10 minutes.

Recommended10 min

Sign Contract

Sign your agreement and authorize sellers

When you finish, your agreement is executed, your payout details are verified, and the files that tell the advertising ecosystem who may sell your inventory are live. Your part takes about 15 minutes; enterprise signatures depend on your signatory.

Essential15 min

3 more steps · 2 prepared for you, 1 recommended, notes for your choices

For Online Retailers Enterprise plan, commerce media schedule with margin reporting. ads.txt on every domain and app-ads.txt on every app. Programmatic through your ad server as system of record; Reports > Margin from day one.

Goal · Growth KPI set: lift against your own holdout. Keep paid pacing low at first so relevance builds; revenue share funds growth without a sales motion.

Goal · Monetization KPI set: revenue, net margin on ad spend. Sign the services agreement, switch on demand sources in order, and reconcile the Monetize dashboard with your payouts.

Choose your monetization agreement

You confirm: the agreement type and the filled-in terms.

Prepared for you · confirm1 min

Activate monetization and see your first revenue

You confirm: the demand sources switched on at launch and their order.

Prepared for you · confirm1 min

Plans explained: Free, Self-serve, and Enterprise

Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes.

Recommended3 min