How do I add group members in the Commerce Media Network?

Adding members to specific groups within your Commerce Media Network helps you create more focused, relevant, and engaging experiences. It enables you to:

Segment audiences based on interests, behavior, or demographics
Deliver more personalized content and discussions
Improve engagement within niche communities
Support targeted monetization (subscriptions, sponsored groups, premium access)

Groups act as micro-communities, making your overall ecosystem more structured and effective.

Guide

Step 1: Navigate to Communities and Groups

Log in to your Brand Control Center
Go to Groups & select the relevant group
Open the group where you want to add members

Step 2: Open Group Members section

Inside the group, go to Members
Click on + Add Members

Step 3: Add member details

You can add members using one of the following methods:

Manual Entry
- Enter email ID or user identifier

Phone

Genuin ID

Import List

Step 4: Confirm group assignment

Ensure selected users are mapped to the correct group
(Optional) Assign multiple groups if applicable
Click Add Members
Based on system setup:
- Existing users get instant group access
- New users receive an invitation to join the community and group

How it works (System behavior)

Group membership is dependent on community membership
- Users must belong to the parent community first
Access to content can be:
- Group-specific
- Community-wide
Group members can:
- View and engage with group-specific content
- Participate in discussions within that group

Best practices

Organize groups based on clear themes (e.g., interests, regions, user type)
Avoid overloading groups with too many members to maintain relevance
Use AI-curated content aligned to group context
Regularly review and update group membership for better engagement

Specs & Limitations

Users must be part of the community before being added to a group
Group access permissions depend on configuration (public/private/restricted)
Bulk upload and invite link availability may vary
Group members do not inherit admin/moderator privileges unless assigned separately