Generate Sponsorship Opportunities for Brands in Your Network

The challenge:

Traditional ad formats are losing impact. Brands want more: deeper engagement, contextual alignment, and immersive experiences, not just impressions.

The opportunity:

Genuin’s Monetize product enables you to turn your owned, operated, and partner-connected communities into new media inventory for sponsored access — with branded videos as premium placements in relevant communities and groups and brand supported quests and challenges for creators to participate.

1. Define CPM price for new opportunity (essential)
2. Build media packages tied to seasonal campaigns (optional)
3. Invite and onboard all brand partners (recommended)
4. Community Creation or Selection for activation (optional)
   • Create and/or identify high-interest categories & community themes
     • Select 2–3 categories (i.e: beauty, fashion, home, etc.) where sponsorship demand is highly relevant.
     • Align with advertiser priorities and consumer behavior.
   • Seed & curate advertising content
   • Existing or new Community
   • Secure long-term sponsorship opportunities by pinning posts in selected Groups within Communities, while aggregating UGC, creator videos, and branded assets for maximum visibility and engagement
5. Placement Opportunities:
   • One placement strategy required
   • One content/data handshake strategy required
6. Integrate brand sponsored challenges for Creators to participate in Quests (optional)

• Full-Ad Supported Experience:
  • Contextually aligned:
    • Brands appear where their audiences are most engaged
    • Access to reach brand voice to community members
    • Access to post brand videos within topical communities and groups
  • Community-powered:
    • Content comes from creators, users, and partners — not ad teams
    • New inventory for creators to participate in Quests and get rewards on content engagement
  • Integrated natively:
    • No disruption, just seamless inclusion in the content experience
  • Exclusive Awareness:
    • Pin brand videos to take over the first placement of the feed
    • Exposure of brand logo on the placement, feed, and member list
• Flexible pricing and formats:
  • Fit any size partner, campaign, or business model

• Measurement options include:
  • Views, engagement time, clicks, community joins
  • Participation rate in challenges or creator activations
  • Attribution powered by first- and zero-party data touch points
• Steps to activate brand sponsored Creator Challenges:
  • Activate Quests for thematic or seasonal campaigns with cash or credit rewards
  • Invite creators or loyalist to participate (with brand approval workflows)
  • Feature top posts in key placements or as ad assets

1. Identify high-interest Communities or Groups in your ecosystem
2. Embed Genuin Placements (if not already live)
3. Use GenuinAI to seed content or creator involvement
4. Package sponsorship opportunities (placements + formats)
5. Offer sponsorships to existing partners, advertisers, or featured creators
6. Use the Brand Control Center to track engagement and revenue metrics