Can You Automatically Turn Long Videos into Short, Viral Clips for Your Community?

Long-form videos often contain multiple powerful moments that are perfect for short-form content, but manually identifying and editing those moments can take significant time and effort. What if you could automatically generate engaging clips from long videos and prepare them for publishing across your community and social platforms?

With ClipIt, brands and creators can transform long videos into multiple short clips, enhance them with captions, titles, and thumbnails, and prepare them for distribution within their Community Media Network.

This article explains how the ClipIt feature works, how clips are enhanced automatically, how virality scoring evaluates content, and what upcoming capabilities will further improve short-form video creation.

What Is ClipIt?

ClipIt is a video processing feature designed to extract short-form clips from longer videos.

It helps brands:

• Convert long videos into multiple short clips
• Automatically generate captions and titles
• Apply enhancements like background music and smart cropping
• Evaluate clips using virality scoring
• Prepare clips for distribution across communities and social platforms

This allows teams to efficiently create high-quality short-form content without manual editing.

Where to Access ClipIt

To start using the ClipIt feature, navigate to:

Curate > Activity > + New Post > Clip It

From this section, you can upload or link a video that will be processed into short clips.

How to Add Videos to ClipIt

ClipIt supports multiple methods for importing videos.

You can:

• Paste a video link
• Upload from Computer
• Upload from Google Drive
• Upload from Dropbox
• Upload from AWS S3 Bucket

This flexibility makes it easy to process long videos stored across different environments.

Video Requirements

Before uploading a video, ensure that it meets the platform requirements.

These limits ensure efficient video processing and clip generation.

Clip Enhancement Features

Once the video is uploaded, several automated enhancements can be applied to the generated clips.

These features help improve engagement and make clips ready for distribution.

Add Caption and Title

Add Caption

Enable Add Caption to automatically generate captions for each clip.

Captions improve accessibility and ensure viewers can understand the video even when watching without sound.

Add Title

Enable Add Title to generate titles for clips based on the content of the video.

Automatically generated titles help viewers quickly understand the topic of each clip.

Add Background Music

If you want to make the clips more engaging, you can enable Add Background Music.

This feature automatically adds music to each generated clip, enhancing the overall viewing experience.

Clickbait Thumbnail

Thumbnails play an important role in attracting viewers.

When the Clickbait Thumbnail option is enabled:

• The system selects the best frame from the video
• Adds relevant text overlay related to the video topic

This helps create visually appealing thumbnails that encourage viewers to click.

Smart Crop

The Smart Crop feature automatically focuses on the person speaking in the video.

It detects the main subject and adjusts the video frame so that the speaker remains the focal point.

Benefits include:

• Better framing for short-form video formats
• Clearer focus on speakers
• Improved viewing experience

This feature is especially useful for interviews, presentations, and talking-head videos.

Virality Score

Each generated clip is evaluated using a Virality Score.

This scoring system helps identify which clips are more likely to perform well on social media and community platforms.

The virality score is calculated based on four major criteria.

Virality Scoring Criteria

1. Hook

The hook refers to the opening segment of the video.

This portion typically lasts between 3 to 10 seconds and determines whether viewers will continue watching.

A strong hook captures attention quickly and encourages viewers to stay engaged.

Score Range | 0 - 100 |

2. Flow

Flow measures the structure and continuity of the video.

A good flow ensures that the story or message moves smoothly from one point to another without confusing the viewer.

Videos with strong flow present information clearly and keep the audience engaged.

Score Range | 0 - 100 |

3. Value

Value measures how useful or meaningful the content is to viewers.

This may include:

• Educational content
• Informational insights
• Entertainment value
• Motivational messages

High-value clips provide viewers with something beneficial or interesting.

Score Range | 0 - 100 |

4. Trend

Trend evaluates how relevant the video is to current social or platform trends.

Videos aligned with trending topics or formats tend to attract more engagement and visibility.

Score Range | 0 - 100 |

Upcoming ClipIt Features

Several new features are planned to further enhance the ClipIt experience.

These capabilities will provide greater control, creativity, and automation for short-form content creation.

1. Dynamic Text Adjustment

Dynamic Text Adjustment automatically resizes and repositions text elements within a video.

This ensures that text overlays do not block important visuals.

Example: During a live sports broadcast, the feature ensures that text overlays such as score banners remain visible without interfering with the gameplay.

2. Non-Transcribable Video Processing

This feature allows the system to process videos that contain little or no spoken audio.

The platform analyzes visual cues such as gestures, expressions, and actions to generate meaningful captions or summaries.

Example: Classic visual comedy videos similar to performances by Charlie Chaplin can still be analyzed and summarized despite minimal dialogue.

3. Custom Caption Styles

Custom Caption Styles allow creators to enhance captions using:

• Different fonts
• Color variations
• Animation effects

For example: Important messages can appear in bold colors or animated text to emphasize key moments in the clip.

4. Generative B-Rolls

Generative B-Roll automatically inserts supplementary visual clips related to the video topic.

Example: If the video discusses a travel destination, the system may generate clips showing landmarks, scenic views, or local environments.

This enriches storytelling and keeps viewers visually engaged.

5. Transitions

Transitions add smooth effects between video segments.

Examples include:

• Fade transitions
• Cut transitions

These transitions create a seamless viewing experience and improve the visual flow of the content.

6. GIFs, Emojis, and Stickers

GIFs, emojis, and stickers add personality and relatability to videos.

Examples include:

• A laughing emoji during a humorous moment
• A money emoji when discussing finance topics
• Animated stickers to highlight reactions

These elements make clips more engaging and expressive.

7. Overlays

Overlays allow creators to add branding elements to videos.

Examples include:

• Brand logos
• Text overlays
• Call-to-action messages

This helps maintain brand identity throughout the content.

8. Sound Effects

Sound effects emphasize important moments within a video.

Examples include:

• A “ding” sound when new information appears
• A humorous sound effect during comedic scenes

These elements enhance the viewing experience and guide audience attention.

9. Schedules

The Schedule feature automates clip generation from uploaded videos.

If videos are uploaded to:

• Google Drive
• AWS S3
• Dropbox

the system can automatically process them based on a predefined schedule.

This ensures that new content is continuously prepared for review without manual intervention.

10. Multi-Lingual Clips

Multi-Lingual Clips allow generated videos to include captions or dubbed audio in multiple languages.

Clips can be translated into 100+ supported languages, allowing brands to reach global audiences.

This feature significantly expands the accessibility and reach of video content.

11. Built-in Editor

The upcoming Editor feature will allow users to modify clips directly within the platform.

Editing capabilities may include:

• Trimming video segments
• Adjusting audio levels
• Adding visual effects
• Applying transitions

This provides creators with greater control over the final video output.

12. Final Thoughts

The ClipIt feature simplifies the process of converting long-form videos into engaging short clips.

By combining:

• automated clip generation
• AI-driven enhancements
• virality scoring
• advanced editing capabilities

ClipIt enables brands and creators to efficiently produce high-impact short-form content.

As video consumption continues shifting toward short-form formats, tools like ClipIt help brands maximize the value of existing video content while maintaining speed, creativity, and scalability within their community media ecosystem.